Giordana Cycling Apparel: Founded by Cyclists, for Cyclists, Since 1979

The beginnings of Giordana Cycling Apparel started in 1971 when Giorgio Andretta created Gita Sporting Goods, LTD to provide North American cyclists with the highest quality Italian bicycle equipment. Starting as an elite cyclist from the Veneto region of Italy, Giorgio developed relationships with many of the local companies while racing and after moving from Italy in his early 20’s became the first North American distributor for Grandis, Duegi, De Rosa, Diadora, Campagnolo, Pinarello, and many others.

Made in Italy Makes the Difference

Giordana has a long history of developing and manufacturing top of the line cycling clothing in Italy. The brand may have started in America but our roots are Italian. The founder, Giorgio Andretta, was born and raced in Italy and has always been an advocate of manufacturing there. We believe this partnership brings us the best craftsmanship and industry knowledge to provide comfort and style to cyclists for every ride. The Giordana difference is found not just in quality cycling apparel but also in the care which garments are made. It is our mission to push the technological envelope forward while also celebrating the heritage of Giordana. We are proud of where we come from and excited about the future.